Independent by design
How we test retailers, score reviews, and keep affiliate relationships from influencing what we publish.
CaratAdvice was built on a simple frustration: jewelry marketing is polished, but the actual buying experience - return policies, certification quality, real-world sizing - rarely matches the photos. We test retailers the way a skeptical customer would, then publish what we find, good or bad.
Our scoring rubric - quality, value, customer service, shipping and returns - is fixed before we ever contact a retailer for review. Affiliate relationships are disclosed on every page they apply to, and they never factor into a score.
Our Experts
Our editorial team includes GIA-trained gemologists and consumer-research writers, with every review checked by a second editor before publishing.